About NatuRAW

NatuRAW Mission Statemnet

NatuRAW cares about the well being and positive evolution of Humanity, all Life, and planet Earth. Our mission is to provide assistance, information, resources, products, services, and ultimately Love to our customers with the goal of furthering the cause of helping humanity raise its consciousness, empower its Sacred Heart, and heal planet Earth in order to bring about the golden age of joy, peace, and Love.

In regards to the positive evolution and healing of humanity, we recognize that diet can be a very important stepping stone. Understanding this, has led to the creation of NatuRAW! NatuRAW is dedicated to bringing you the latest cutting edge information, products and services relating to nutrition, diet, returning to nature, raising one's consciousness, and empowering one's Sacred Heart.

History of NatuRAW by Steve Adler, Founder

In August of 1993, I read Unlimited Power by Anthony Robbins. Chapter 10 of this book discusses the importance of breathing, juicing, food combining, and the vegetarian diet. Anthony's list of famous leaders and philosophers throughout history who followed a vegetarian diet inspired me to do the same. Anthony mentioned that detoxification would ensue shortly after making a change in diet. When I was hit with hay fever symptoms (something I had never experienced before!), I realized I was on to something big! As I read Fit for Life and Fit for Life II by Harvey and Marilyn Diamond and the books written by Norman Walker, D.Sc. I realized that I, along with most of humanity, was totally uneducated about diet and nutrition.

By October of 1993, I came to the conclusion that the optimal diet was the raw food diet. I then started to voraciously read on this subject, and after about 8 months of study and self experimentation, I committed to the raw vegan diet and followed a 99% raw vegan diet for the next 4 years. The initial benefits were mind-boggling! My acne, body odor, bad breath, flatulence, etc. virtually disappeared. My sleep requirements dropped to about 5 to 6 hours per night compared with 7-8 hours per night. When I awoke from a sleep so deep it seemed like I was dead, I was immediately completely awake and aware as if I had not even been asleep! My mental clarity, peace, detachment, stamina, and spiritual evolution all were quickly evolving and improving during this time. I am mentioning just a few of the benefits that I received. These few things were more than enough to give me the power to commit to this new diet!

In 1999 I left my strict raw vegan lifestyle and the dogma associated with it due to the following reasons: 1) I was subtly starting to judge people who where not on this strict diet, and judgment leads usually to experiencing that which you are judging. 2) I was bored with it. 3) I did not have enough flexibility around diet combined with a good working knowledge of super foods and supplementation at the time to continue much longer without difficulty. 4) I was headed towards creating a family, and at the time, and with the people involved, a strict diet wasn’t that workable. 5) I was tired of feeling alienated at times due to my diet. 6) My Sacred Heart was at a higher frequency when I was actively involved in building an Amway business and during my involvement with the Mormon church. Thus my body was more able to thrive on a raw, vegan diet during this time. As I moved away from those spiritual paths, my Sacred Heart Frequency was decreased which made the diet more difficult to maintain. 7) I realized that taking on the identity of a "raw foodist" was limiting me and did not work in all situations I found myself in. 8) After reading what is now my favorite spiritual book, I realized that in certain cases, animal products can be useful and important. 9) I had not properly addressed the emotional ties I had to certain foods and the Love associated with them due to the way in which I was raised. For example, I rejected my Grandmother's chicken based on principle during my strict years even though I was raised on it, I loved it dearly, and it was a way my Grandmother gave Love to me. 10) I felt I was headed towards an eating disorder if I didn't release my mental rigidity around diet and food. 11) I did not realize the true relationship between diet, food, structure and the mind. 12) I did not fully understand the true relationship between food and Love.

My diet today is constantly evolving and it is difficult to ascribe any sort of label to it. I have much experience with juice and water fasting and continue to include that as an aspect of my diet. People are always asking me what percentage of my diet is comprised of raw foods. (The mind just loves percentages!) Currently my diet consists of about 80 to 100% raw foods depending on the various cycles and evolutions I am currently experiencing. I sometimes eat animal products depending on the situation and how I am feeling.

During my strict years, I realized that my future would somehow involve helping humanity improve its diet. In 1999 after a long inspiring telephone conversation with a fellow raw foodist friend, I launched www.naturaw.com which initially focused on delivering fresh organic produce and prepared raw vegan food to homes in the San Francisco area. Due to my lack of capitalization and prior commitment to the computer business and family, I turned the website into a referral site from 2001 to 2005. This also allowed me to explore my diet even more deeply.

Now, in May 2005, the NEW NatuRAW e-commerce site becomes reality! My hope is that it becomes a valuable resource for you!